Customer Experience Is The New Marketing

Customer Experience Is The New Marketing

For the first time technology is sold to everyone, it is not just organizations that buy servers and workstations, nor only the middle class that buys home computers. Today mobile pocket sized super computers are sold throughout the world, to all levels in society. In Sub-Saharan Africa, there are more people who have access to mobile coverage than to clean water and more people has a mobile phone than electricity. The democratization of technology has led to constant changes in markets and consumer behavior.

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Connected Cars - A Smartphone On Wheels

Connected Cars - A Smartphone On Wheels

When we talk about pollution in big cities, we have become accustomed to blame cars as the main culprits, and it is politically correct to rely on public transportation, toll rings and taxes on cars and parking. But despite decades of debate and awareness of the environment among consumers, still more cars are being sold, while the price of public transport increases. On the political side it seems more effort are put into fight the solutions rather than to create them

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Sig Du Kan Li´ Mig - Kom Godt I Gang Med Din Indholdsstrategi

Sig Du Kan Li´ Mig - Kom Godt I Gang Med Din Indholdsstrategi

Man kan ikke andet end glæde sig når ens kolleger i branchen deler deres erfaringer, så virksomheder og business professionals kan blive endnu bedre til at bruge sociale medier. Denne gang er det dygtige Astrid Haug der har udgivet bogen Sig Du Kan Li´ Mig, som hjælper virksomheder med at få udarbejdet en god indholdsstrategi.

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Amazon & Alibaba - Here Comes The Giants

Amazon & Alibaba - Here Comes The Giants

On September 19. the IPO of China's largest e-commerce company Alibaba took place, making it the biggest initial public offering ever at $25 billion, according to sources familiar with the sale. They were listed on the New York Stock Exchange under the ticker symbol BABA. Alibaba is China's answer to eBay and Amazon, where you can buy everything from nails to a used Boeing 747 aircraft.

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7 years with smartphones - one small step for man...

7 years with smartphones - one small step for man...

In 1997 Ericsson coined the term "smartphone" and 7 years ago Apple launched their first iPhone. Smartphones have not only revolutionized the phone industry, but many other industries including the camera, computer and Internet industry and changed the way many organizations work. An entire new niche of devices followed after the smartphone with tablets and phaplets creating a hybrid between mobile phones and desktop computers. Since May 2013, more mobile devices have accessed the Internet than desktop computers, and it no longer makes sense to talk about mobile, online or real time, because those worlds are merged.

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Crowdfunding The New Gatekeeper For Entrepreneurs

Crowdfunding The New Gatekeeper For Entrepreneurs

The traditional funding of new companies by banks and investors have in many cases been replaced by crowdfunding, which allows otherwise doomed projects to thrive. With the development of crowdfunding the market is experiencing a democratization, where banks and investors are no longer gatekeepers for entrepreneurial ideas.

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3D Print - The Third Industrial Revolution

3D Print - The Third Industrial Revolution

If you only wish for one gadget this year, perhaps the time has come to go for the ultimate machine - a 3D printer. 3D printers that can "print" physical objects and materials in various materials, do no longer belong to distant future. The future is the here, and only your imagination limits the possibilities for consumers and businesses. 

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Does The Internet Make Us Stupid?

Does The Internet Make Us Stupid?

Brain research indicates that the brain activity of people using the Internet compared with people that hasn't been online, is very different. For people who haven't been using the Internet, the part of the brain that lights up is the long term memory. For Internet users, it is the short term memory and the Prefrontal Cortex - the RAM of our brains. The concern is that when being in a constant multitasking environment, you don't train your long term memory and concentration, since our memory is Google search and concentrating can be difficult with constant notifications from our phones, emails and social networks.

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iBeacon Leads The Future Of Real-time Marketing

horseraceXS Traditional GPS will not be of much help if you are inside a building, which leaves space for indoor positioning systems. The oligarchs of the Internet are fighting to take the lead over this technology - and so far Apple is leading the race with their iBeacon. iBeacon is already on over 200 million iPhones around the world, which gives them a head start to dominate the technology, win the developers and in the end the consumers. Read more about iBeacon on my blog for Mandag Morgen (in Danish), and the commercial potential of indoor positioning systems for the future of marketing.

iBeacon in action The 2014 International CES conference in Las Vegas has announced an iBeacon scavenger hunt - read more here.

 

 

Cognitive Computing Is Scaling Our Intelligence

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My blog for Mandag Morgen (in Danish) covers the progress of Cognitive Computing.

Cognitive Computing is based on four elements. 1. Big Data 2. Mobile connectivity 3. Social networks and 4. Internet of Things. The potential of complementing human intelligence with the benefits of computers are huge. Technology has long surpassed our ability to store data, search for information and to calculate big amounts of data. So far the algorithms have been mostly linear, without the cognitive skills that combine data in in multidimension ways. Read more about how IBM plans to change the era of intelligent computing by creating  a leap for supercomputing with their "Watson", and the commercial potential of Cognitive Computing.

Facebook - The Biggest Social Experiment On The Planet

planet Read my blog post in Danish for Mandag Morgen, on how Facebook's data can contribute to science, by offering the most data ever recorded, new knowledge is found, and the potential is tremendous. Facebook has its own Data Science Team that are looking for patterns in the massive amounts of data the hold. The team helps with new insights, but in the end they have to make money, and when holding the world in their hands, they can actually manipulate our behaviour - because as a social species, in a group, we are predictable. Read the entire post (in Danish)

Can we live without our screens?

Screen Shot 2013-09-27 at 12.24.18 AM I performed that experiment on a Danish family. For an entire week they had to learn how to live without their screens, hereunder phones, computers, television, games and even their Internet connection. See what happens when you have to live analogue, and find out how you are together as a family with no digital excuses  for not being present. See the program on DR2 - in Danish.

 

Deling Af Viden Giver Virksomheder Værdi

dance_flickr:rdenubila:small Som fast blogger på Mandag Morgen tager jeg en gang om måneden et digitalt tema op.

Mit første bidrag handler om det paradigmeskift virksomheder oplever, når medarbejdere og kunder agerer på internettet, og forventer samme transparens og dialog med og i virksomheden. Det handler om den helt store barriere - nemlig kontrol. Kontrol med medarbejdere, kontrol med information og kontrol af kunder. Men tiderne er for længst skiftet og virksomheder der holder fast på dette forældede paradigme, sakker bagud på deres marked og i forhold til deres konkurrenter - for kunderne er et andet sted.

Læs hele artiklen på Mandag Morgen.

Kunden Er Brandet - Forretningen Er Platformen

pinterestJeg får skrevet alt for sjældent på min egen blog. En af årsagerne er at jeg ofte skriver for andre. jeg har delt tendensen på Eurowoman, som beskriver skiftet indenfor blandt andet mode, hvor kunden er brandet, og forretningen platformen, med de to tjenester Fancy og Pinterest som gode eksempler på denne tendens. Læs hele artiklen på Eurowoman.