The potential of microblogging in organizations

Being a frequent user of twitter, jaiku, friendfeed etc. I often think about the great organizational potential of microblogging. But talking to people that works in organizations, made me realise that this phenomenon is not yet mainstream. A lot of people do not know what the fuzz is all about, and what is the difference between weblogs, microblogging and lifestream? These questions encouraged me to write this white paper to cover the trend including my thoughts about organizational opportunity. 

I have worked in big organizations for almost a decade, and I have a deep interest in knowledge sharing. So I hope my paper can inspire some decision makers to consider this technology in their Internet strategy.

But here it is - blogging about microblogging