We launched Mentory on February 2. 2009. It was a really exciting day, and the positive response and help from our fellow tweeters was astonishing - thank you all! But launching also means full steam on bug fixing, improvements and further development based on all the user feedback.We decided to take a day out and work on the matchmaking process of a mentorship - the vital part of Mentory.
We experienced that we were drawn in two directions. 1 - developing a process that matches an offline mentorship. 2 - developing a process that supports online behavior i.e. redefining the mentorship. We want to support both, so we are enhancing the online process, integrating Mentory with other services, using API´s and then dada... we got a really neat idea since it is generic and supports the ideology of our other start-up concepts (the service former known as Journster.com - Jacobs brainchild).
Since we apparently are first movers I will only reveal a few details. We move towards semantic web, we observe synchronicity but yet we build and use services in a silo. This is basically what we want to change. In the futile search of a name, we discovered that one of our other start-ups, had the name we needed, so we took it - Journster.com.
For now we will improve Mentory in it´s first version, integrate video communication and then we will work on this new service to optimize the mentorship matchmaking.