Make it or brake in on YouTube

YouTube has increasingly become the preferred media channel for upcoming stars, waiting to be discovered. Established artists have reached out to their community of fans, by feeding them on YouTube. Lady Gaga's producer revealed that their strategy is to produce videos on YouTube to sell concert tickets. I was interviewed by the national Danish television station DR Mama Popular about this YouTube phenomena. The interview is in Danish, but we are talking about three Danish talents that have become famous in Denmark at least, and with a dedicated fan community supporting them through their YouTube production. Two of them have even signed record contracts after their YouTube defining moments.

The new kids on the block are:

Lukas Graham Kidd Niklas