Cognitive Computing is based on four elements. 1. Big Data 2. Mobile connectivity 3. Social networks and 4. Internet of Things. The potential of complementing human intelligence with the benefits of computers are huge. Technology has long surpassed our ability to store data, search for information and to calculate big amounts of data. So far the algorithms have been mostly linear, without the cognitive skills that combine data in in multidimension ways. Read more about how IBM plans to change the era of intelligent computing by creating a leap for supercomputing with their "Watson", and the commercial potential of Cognitive Computing.