Digital Deltagelse - på KomDag'12

Det er altid en fornøjelse at komme ind i Koncerthuset i DR Byen, og den 20. november stod jeg der igen, ikke for at høre musik så englene synger, men for at tale om Digital Deltagelse på KomDag'12, Kommunikationsforeningens årlige konference for mennesker der arbejder med kommunikation.

Vi er nået et modenhedsstadie indenfor digitale medier, som betyder at vi ikke længere (i samme grad) behøver at fortælle om hvordan Twitter og Facebook m.fl. kan anvendes kommercielt, nu er det nogen helt andre spørgsmål der stilles. 66% af danske virksomheder anvender i dag sociale medier til at styrke deres forretning, men når man har oprettet en kommerciel profil på Facebook, LinkedIn eller Twitter, så kommer det næste spørgsmål - hvordan skaber vi så deltagelse? Alt for mange virksomheder glemmer at de befinder sig på en social platform hvor relationer og samtaler er i centrum. I stedet for at understøtte den kultur og det sprog der anvendes på det enkelte medie, kopierer de alt for ofte deres marketingskampagne ud på deres sociale profiler - uden den store effekt.

KomDag'12 har skrevet et indlæg fra min præsentation, så her kan du læse meget mere om mine erfaringer og anbefalinger til at skabe deltagelse på virksomhedens digitale platforme. Jeg har desuden delt min præsentation på Slideshare.

Hvis du kender andre gode anbefalinger eller cases til digital deltagelse, må du meget gerne dele dem!

Why Brands Should Focus On The Interest Graph

 

There is an increasing focus on peoples interest graph, and thanks to Twitter we have a relation to people, because we share an interest, and not necessarily because we have met them or are related. This is also the difference between our social graph and our interest graph. People we have an interest in, or are related to, compose our social graph. Our interest graph on the other hand are things we have an interest in.

Many brands are interested in knowing their customers social graph - the people we know or have an interest in knowing. But it is actually more valuable to know your community of customers and stakeholders based on their interest graph - since the interests we share tells brands more about what we regard as value in a conversation or commercial relation.

What Do People Want To Talk About? If we take a look at the relevance of a social graph, i.e. the people we have a social relation with, it is a minor percentage that share our interests, unless it covers normal life activities as food and living. But how many of the people you know on Facebook also shares your passion for vintage watches, tennis or even social media? If you compare the social graph relevancy to the people you are connected with on Twitter, Pinterest or Quora, there is a difference in our social ties, because we are connected based on our shared interests - which compose our interest graph. We don't necessarily know each other, in other words we do not have to comment on birthdays, newborns or day to day life. The small talk is exchanged with a focused conversation, about the stuff we care about.

We are a social species, so the relations we have based on an interest, might be extended to a regular social relation, if we get to know each other online, and even better if we meet in real life. This is what we do when we meet people, we examine shared interests, our network and other ties that might create a stronger foundation for our connection. When social meets interests, and vice versa, we have a stronger relation, because it is based on more relational aspects.

For a brand or company wanting to tap into their community, the value of their stakeholders interest graph is much higher than our typical social ties such as family, high school sweethearts or past and present colleagues. This value can be cultivated to increase the viral spread surrounding a brand, their products and more important their unique expertise.

Static Versus Dynamic Relations. Our social graph is far more static because it is based on a relation, and they tend to last longer than interests - luckily. Our interest graph is dynamic, representing changes in our lives, when we get a new professional focus, when we get children or a new hobby. This dynamic and real-time information is crucial for brands to know and understand, in order to reach their customers with relevancy rather than randomness.

Understanding peoples interests on Facebook is a challenge, because it is hard to filter the social talk from the interest talk, and Facebook knows that. Twitter is leading the race on the interest graph, but Facebook will undoubtedly do what they can to take the lead. Facebook already gave their users the option to follow or like a person or company, instead of becoming friends. Facebook still needs to qualify what we talk about, not only in order to increase their add value, but also for their users to relate based on interests. If you want a relation based on your interests, Twitter is still much more accessible when it comes to finding people or tags, that represents your themes.

Consumers Want Valuable Ads. According to comScore, 75% of online shoppers say every retailer should offer tracking information on their purchases, which indicates that consumers want more value when receiving adds and offers. There is also a difference in how social networks collect interest data. The explicit interest data is utilized by services like Pinterest where a user manually shows their interests. Amazon on the other hand is a good example of how brands can provide implicit interest data, by showing the books other people bought, after buying yours, or if you like this book - you might also want these.

Gignal Is Based On A Brands Interest Graph. Gignal gives brands and events the possibility to collect and present social network content produced by their audience, based on an interest, such as the brand or event name/tag, or the themes related, hereunder product names, knowledge or discussions. This has several benefits, it drives the social network traffic to the brand that now hosts the conversations, instead of handing their buzz out to the social networks, to have and to hold. Users will see the entire interest talk, and not only the narrow angle from their own social network profile, you don't even need an account to follow the buzz, and you can see it across various social networks from Twitter, Facebook, pictures and check-ins.

Focus On The Ball Not The Man This is why brands should focus more on their customers interest graph rather than their social graph, because it gives them the knowledge about what their audience is talking about, and what they want to talk about. Brands should examine their role as a media company towards their customer, so why not tap into the source of inspiration that can lead to a valuable social profile - giving customers signal rather than noise.

photo credit: flickr/batmoo

Get Your Buzz Out Loud

Search any given branded hashtag on Twitter from your favorite shoe brand, music band to your soccer team, and you will see people talking about it. Try to Google the tag or brand, and you will see videos, pictures from various social networks, posted by users, consumers and fans all over the world. Having conversations around your brand is what any company dreams of, but yet only few uses it for much other than support issues and marketing surveillance. Data is the currency of the web, and the more traffic you have the better. The problem is that most of the content produced by a global audience is spread across social networks, and not owned or utilized by the brands or events.

Gignal solves this in various ways. First we store the branded buzz, otherwise lost when it’s out of the social network cache. For Twitter that is a few days and Ftwo days and Foursquare 2-4 hours.?

Second we allow the brand to host audience conversations, so if you want to see what people are posting across social networks about Coca Cola, Superbowl or Radio Head, you go to their website to see the real time stream. This will also drive traffic to the brand website instead of to the social networks

Third we present the content in streams that engage and entertain, and more esthetic than the average stream. We also allow brands to use their design guidelines when setting up Gignal, to match their corporate identity.

And finally we measure, when people are posting content, what they are posting and how much content they produce on every social network.

This gives a brand or event the opportunity to amplify their buzz, by claiming it, hosting it and presenting it. People trust other people more than brands, so by letting customers tell other customers whats so great about your brand, or let them share their defining moments - trust is build, especially when it’s the brand that proud enough to buzz out loud!

More posts on sharing: To Share Or Not To Share!

Photo credit: flickr/biccc

Five Ways To Amplify Sport Events

The sport industry is still reluctant to utilize social media to amplify their events and to share the social experience at stadiums with the rest of the world. The potential is notable, and aligned to the core purpose of sport - engaging communities of passion. Imagine sitting at a stadium experiencing the atmosphere that has drawn people to arenas since the time of the gladiators. What we experience is a collective relation with the people we share that moment and passion with offline and online. And collective relations are as powerful for people as intimate relations with our spouses and relational relationships with friends. It is that collective experience we want to support with Gignal, engaging audiences at physical locations and around the world.

So with 2012 in front of us, what can sport teams and venues do to amplify the collective experience and engage their audience? From Gignal’s perspective a lot can be done, with or without our stream - here is five low hanging fruits just waiting to be picked.

1. Micro-reporting It is no longer only the television- and radio stations that report live from a game, the most active reporters are the audience, with thousands of mobile phones they are standing in the front line eager to report the atmosphere, emotions and defining moments to their network. They share their experience trough pictures, videos and status updates, viewed by friends and fans outside the venue that did not have a ticket. To engage the audience as pitchside reporters, interaction with the team, the players, the coach and the venue is key. We already see sport stars on Twitter and Facebook, but much more can be done to make the audience share their experience.

Through the social media stream on physical screens at the stadium, the audience can monitor the collective participation, which makes them aware of their role as a micro-reporter. And the audience watching from home, can follow the social media buzz online, as if they were standing in the front line them selves.

2. Cross media experience The audience are multitasking even when they are at the stadium watching the game. They follow the action on the ground, on the billboard, on their phones and on screens at the tribune. At home the TV or radio is on, and so is the laptop where the fans can search for further information and interact on social networks.

The social media stream is not competing with TV or radio, on the contrary it presents the audience experience rather than a reporters, making it an ideal supplement for a cross media experience.

3. Engage communities of passion Football teams describe the 12th. player as the audience. If the audience is engaged and cheering for their team, they empower the players. Through the stream on stadium screens, the coach can send a message to the audience - to make them roar their support to the players in crucial moments. The team players can send messages before and after the game, to create buzz and to thank the audience directly.

There lies an incredible power in audience engagement, because in the end it is all about stimulating communities of passion, to create a memorable social experience.

4. Social media stream - before, during and after the game. During games we are often able to watch a live video stream, but sport teams tend to forget that fans talk constantly about their team, upcoming games and their expectations. It would be easy and obvious for sport teams to have a “Live” area on their website, so fans can click and see the real-time buzz, produced by fans and the team across social networks.

Gignal provides a widget, making it easy for clubs to host and present all the social media buzz from a geo tag and hashtags on their own website. Not only will it be easier for people to find the buzz, it also brings the traffic back to the clubs, instead of keeping it on the social networks.

5. Real-time marketing When a fan checks-in to a stadium, writes a tweet or takes a picture, we know where they are based on the geo tag. This is also the ideal time to market and sell merchandise, tickets and other location based goods, to a passionate and captive audience. During the heat of the moment it us much easier to sell tickets for the game next week, merchandise and beer at the pub after the game. Some clubs are seeing this potential, one of them are Real Madrid, that has been working with mobile marketing for a while.

With Gignal, sport clubs can present these time limited offers on the stadium screens, reaching a captive audience, that are much more willing to press buy while they experience the atmosphere in that given moment.

Every brand is media company Every organization and brand is a media company. But since this is not their core business or skill, utilizing the new media opportunities can be difficult for the people involved. We want to make it easy for sport teams to gather, host and present all the buzz that surrounds their brand, so they can be in charge of audience involvement.

Technology Against Closed Despotic Regimes - For Scenario Magazine.

My latest contribution for Scenario Magazine, about how technology has played a significant role against Egypt's despotic regime.

After I wrote this article new riots erupted at Tahrir Square in Cairo, with the terrible consequence that even more people lost their lives fighting for freedom and democracy against their regime.

The journey towards a new and better country has just started for Egypt, while Europe worries about recession, the Egyptian people are fighting for basic human rights. But as a wonderful Egyptian friend and entrepreneur puts it; we are optimistic - we have to be.

Thanks to all the amazing Egyptian entrepreneurs and the US and Danish mentors, for an unforgettable journey and experience, June 2011 in Cairo .

Gignal at Startup Weekend Copenhagen 2011.

The Dream Team.

Friday the 18th. November 2011 our team joined Startup Weekend Copenhagen. We wanted to participate to meet and work with new talents, build a new frontend for our stream and get business strategy feedback. Friday evening after our pitch 8 people were gathered ready to execute. After midnight the weekend was planned and smaller teams organized based on peoples skills.

Our desktop stream. "Before Startup Weekend"

Saturday morning our focus was to create the design describing the user scenarios, address use case questions and sketch the first mockups. Ray - our designer worked intensely until the first design was ready at 2 pm Saturday. Now the developers could take over, Mariano, Morten on the backend and Signe on the frontend. With the design in place Jesper and Kevin could also start to work on our video - presenting Gignal in action at a stadium. Niels and I worked on our use cases, market research and business model. Saturday was mentor day, where we met with great mentors, giving us feedback and introducing us to valuable contacts.

Saturday evening the first version of our billboard version was ready - boosting our energy after twelve hours of intense work. A late evening turned into Saturday night fewer and after few hours of sleep, for some on chairs and on the floor, we were ready to work on the final version and our afternoon pitch.

On Sunday all the small pieces were put together, the last touch on the stream and a few more designs for later progress were in place - we were as ready as we could get with the design, the stream, the video and the pitch. And this is the result of a weekend of work.

The new billboard stream.

Kevin and Jesper did an amazing job with the video - presenting Gignal Stadium.

After the pitch we used the rest of our adrenalin to celebrate, relax and look back at an awesome weekend.

We have created a special branch for Startup Weekend on Github, so if anyone wants to hack feel free to be creative and please show us your work.

All this was only made possible by the great team organizing Startup Weekend and our amazing team! Even though we had hours of fatigue and last day stress, the team spirit was high and the collaboration was admirable. Proving ones again that teams drive progress not individuals, it was a true honor to be a captain on this team - thank you Signe, Mariano, Niels, Kevin, Ray, Jesper and Morten!

-Natasha

There Is No Past & No Future - There Is Just A Stream

So said Kevin Kelly, Senior Maverick from Wired in June 2011, and we certainly agree! But what is it about the stream, why do we follow it daily on our devices and where will it take us in the future?

We are constantly exposed to tremendous amounts of data across our social networks, when friends and followers distribute pictures, videos, links and messages. The only way we can qualify the content is by scanning it briefly, deciding what message in the stream will get our attention, while the rest will be lost and forgotten forever.

But that’s how we navigate through the flood of information - the stream is constant but our attention is random. We screen, we pick and we participate when it makes sense, and ignore the rest. True qualification of content still depends on humans cognitive skills, no algorithm can replace that - yet. Until that happens, which might take a while even in Internet years, our remedy is the stream. One of the big challenges in data qualification is that robots cannot anticipate what an individual defines as value, nor which topics will be relevant to us tomorrow, because algorithms are based on our actions in the past, which doesn't necessary lead to our behavior in the future. This gap in technology leaves the need of a stream for us to follow, engage and interact with others.

That is why we are building Gignal. We want to make a stream that amplifies peoples voices and images from events. We want to give any person online, access to any event they want to witness through the eyes and thoughts of the people physically present. Gignal takes the physical atmosphere online in a shared world based on a shared experience.

We are not inventing a need, we are just supporting what people are already doing when their favorite football team scores a goal and when they win a match - they roar with their mobile phone on social media - and we will echo that on Gignal.

The same reaction happens at basically any event where a crowd are sharing an experience. From festivals to world movements as the Arab Spring, where the world joined and supported the young people in the streets of Cairo. Instead of just following the content on Twitter or Facebook, we want to show all the real-time conversations surrounding an event and across social networks, giving our users a real-time experience.

So there is no past, there is no future and there is no end to where our stream will take us, engage us and entertain us - but we want to define it.

Boostrapping Cairo

Cool Cat in a café at the Khan El-Khalili Market - with the entrepreneurs in the mirror.

Back in Denmark after an unforgettable trip to Cairo where I attended the event - Next Generation of Egyptian Entrepreneurs 2011, as a mentor from June 28th to July 1st. This was my trip and my impressions.

Day 1. Tuesday 28th. 2011.

In the spring of 2011 the Danish Prime Minister Lars Loekke Rasmussen met with President Barack Obama at the White House. The Arab Spring was in action and supporting initiatives were discussed by the two leaders. In Denmark the startup accelerator program StartupBootcamp has tremendous success, not only in Denmark but across Europe, where they are expanding their accelerator program. The Danish Foreign Ministry reached out to StartupBootcamp to get inspiration from their program, and to utilize their mentors. The result was the 5 day NextGen2011 bootcamp, where mentors from Denmark and the US were invited to Cairo, to contribute with their experience and support these young entrepreneurs move forward with their business.

Yesterday I kissed my son goodbye on his birthday to head for Cairo, I had the privilege of being one of the Danish mentors. I explained to my son that I was going to a country fighting for freedom and that I was meeting some of the young people that overruled their dictator, and now have the opportunity to rebuild their country and future.

I looked so much forward to give, learn and to get another perspective of Egypt, through the eyes of the future generation. A generation that will be responsible for rebuilding their country, where one of the key solutions might very well be entrepreneurship.

Despite the language and cultural differences between Denmark and Egypt, what united us in Cairo was our entrepreneurial culture based on creativity, passion and the will to utilize opportunities in the Golden Age of Technology.

The delegates from Denmark and the US in front of the pyramids at 6 am Wednesday morning.

Day 2 - Next Generation 2011 in Action.

Wednesday I met the teams for the first time, although they started Monday. I was so excited to finally meet the young entrepreneurs, hear their pitches, and had no idea what to expect.

I was blown away, together with the rest of the Danish and US delegation. We faced  young passionate minds, who took their business very seriously. A lot of them were already far, had amazing user traction and were using focus groups to understand their target groups better. Despite the language barrier for some, they all did an amazing job communicating their ideas and visions. We spend the day giving feedback to every startup, during panel sessions and one to one sessions with the teams. I was mentoring the outstanding ladies from SuperMama and Inkezny the "tourist feel safe" app.

Out of 38 participants, 6 were women which was a surprising ration, that’s more or less what you can expect at startup events in Denmark. The girls were amazing, but had different views on their role as entrepreneurs. Some said they were privileged since financially supported by their families or hubbies, that didn’t expect anything from them - a perfect bootstrapping state. Others felt they had to be very persistent to proof to their families that what they are doing is important, not only to them but as role models for other women and for their country.

After an intense day, we were invited to visit the Danish ambassador Christian Hoppe. All the teams gave excellent 1 minute pitches, directly to the ambassador and his 60 guests. They improved their performance so rapidly, and the fact that they were able to give short, precise pitches after only two days of training and mentoring - was outstanding.

At 11 pm we were heading back to the Marriott Hotel, ready to be tourists, but due to riads at Tahrir Square, where 1200 people got injured - we were advised to stay at the hotel. That said it is perfectly safe to be in Cairo and with 30 degrees celsius and a calm breeze, the climate is perfect.

The SuperMama team - Zeinab Samir and Yasmine ElMehairy.

Day 3 - The Final.

Thursday was the big final, where the teams were to pitch in front of investors, the press and the delegates. We headed for Smart Village through Cairo's intense traffic, meeting a very polished business community build outside Cairo housing mostly technology companies. Egypt has a perfect foundation for utilizing technology, with great access to developers, low employee costs, and now a historic experience from the power social media can give the multitude. The Egyptian Facebook penetration increased after the revolution, being the platform for cultivating, organizing and executing the revolution.

The teams were as ready as they could get, after working non-stop for 3 days. At the end of the day, culminating the event, 4  teams would be chosen, two of the teams would get an internship at EyeContact in the US, and two teams would go to Denmark for 3 months, to be a part of the StartupBootcamp accelerator program.

5 hours later we had the winners and they were announced in front of the Danish Ambassador, Egyptian representatives, the press - counting New York Times, Arab newspapers and the rest of the NextGen2011 team. The winners were in alphabetical order:

18 Days in Egypt - Crowdit is a social media storytelling platform inspired by the revolution.

Bey2ollak - A mobile traffic alert service, already counting 15.000 users.

Inkezny - A mobile app keeping tourists safe in developing countries by giving easy access to emergency assistance.

SuperMama - a social community providing women in Arab countries quality information about motherhood.

 

We celebrated by sailing and dining up the River Nile, eating exquisite cuisine while entertained with Arab music and belly dance. We ended the day at Tahrir Square where people were protesting again, for three days in a row. The SuperMama team drove us safely to the hectic city market Khan El-Khalili - which isn't a matter of course in Cairo. Families were gathered in the square, and kids running around enjoying their summer holiday. After extensive shopping and bargaining we ended the day drinking strong coffee and mint tea in a narrow alley, where locals smoked water pipes and played music, being magnified by mirrors on the surrounding buildings.

After getting close to these brilliant entrepreneurs, we had an emotional farewell. But it will hopefully not be a past memory, but a relationship that will continue with some of the teams in the future.

Back in Denmark I miss the warm courtesy of the Egyptian people, the sound of drums at the market and the warm breeze - in the city that never sleeps.

More impressions from NextGen2011: My pictures. Excellent blog post by Alex Farcet from StartupBootcamp.

Gignal Presenting The U21 European Championship

 

From June 11-25 2011 Gignal will present the social media buzz created by the audience in- and outside the U21 tournament venues.

The games are played at different locations in Denmark, and the matches will be watched not only at stadiums but also in city squares and other outdoor meetup points.

 

Gignal will capture the atmosphere and emotions when the audience posts updates on Twitter or Facebook, takes photos or video and check-in at the venues.

Follow the Gignal from U21 on physical screens at the event or online.

Photo credit: u21denmark2011

Gignal at Zulu Sommerbio +120.000 audiences.

Every year the Danish event “TV2 Zulu Summer Bio” is touring Denmark presenting outdoor movies from various locations. We presented tweets, check-ins, photos and SMS messages.

We presented the Gignal on the center screen at Zulu Summer Bio, spreading the social media buzz from more than +120.000 audiences.

photo: TV2 Zulu sommerbio

Wanted! Game Changing Test Customers.

One thing we learned throughout the years building startups, is that the best product is build by iterations in close collaboration with real customers and real needs. We have now reached a point with Gignal where we deliver a social media billboard presenting tweets, check-ins, photos and video - from venues and events.

Next step is to add more value to venues, events and through that the audience. We have a clear idea of the direction, what we need is customers that will help us verify that we actually deliver a cure for their pain. While our customers help us evolve, we will also help our customers with:

- Become first movers by utilizing the latest technologies. - Enrich your venue & event, by monetizing social media buzz. - Spread customer case studies through our PR campaigns. - Branding as an agile and game changing business.

We need customers that either has a large venue or event, wanting to present a social media billboard for their audience, to entertain and enrich them, added with some secret sauce to be revealed when our first date is set.

Want to be our test customer and collaborate with us using the latest technologies? Please contact co-founder and CEO Natasha Friis Saxberg: natasha at gignal.com +45 23901797

See you at the launching pad!

photo credit

Let your location do the talking!

Checking in from your location has become far more known after Facebook Places has been launched. There are a broad variety of LBS (Location Based Services) providing information based on your current location. Some finds it brilliant, now information can be filtered based on my location - neat! Others find it creepy - does that mean that "friends" like my employer, wife and other subjects can see where I check in - they can if you do!

But what are the potential of geo-location for consumers and corporations?

From a consumer perspective you can get situational information, so when in Rome you will get info on cultural events, hotel offers or the direction to the the best restaurants in town - recommended by your network. And even though social and mobile shopping is still in its rising, there will be a huge potential on how to combine your purchases with your social network patterns and real time location. Facebook Places will unlikely show us a new dimension on how to use peoples personal information, their updates, social curation and purchase patterns together with their location.

Businesses must rethink their marketing, going from mass- to situational marketing, by aiming at consumers in situations where your product actually adds value. So instead of trying to make your customers adopt to your product and campaigns, you support your customers behavior and needs - when and where it is needed.

This is a big-mother scenario, where we accept receiving offers, campaigns or information from a supplier, as long as it matches our need at a given location. And to avoid a big-brother scenario remember - common sense also rules online!

photo credit: flickr - ciccioetneo

Present & Spread Conference Buzz

Geo-location has undoubtedly been the tech darling of 2010, and we have probably only seen the beginning, many more "must have" geo-location services will rise in the years to come. And we intend to provide one of them - with Gignal.

We basically aggregate data from a specific location or tag - to show what people are talking about at events. There is no difference from creating an opinion in a physical environment to an online. You scan what people are talking about, you chose conversations to follow or participate in. And by tapping into to those conversations you get other peoples perspective from an event. You also have the chance to connect with the people you dig and thereby expand your network. In many ways you can get the exact same value from an event online as offline, since we communicate online even if we sit next to each other at a conference. The barrier for talking is some how lower online.

Now that was the simple version from a user perspective. From a conference organizer perspective we want to help reinvent conferences, by extending them with an online platform, that can strengthen, prolong and cultivate the event for participants before, under and after the physical event, making it a whole year experience a - conference 365.

We would love to hear your thoughts, ideas or needs on how a conference can become more valuable with Gignal, whether you are a organizer or conference participant.

Gignal in action. TEDxCopenhagen New Media Days Danish Media Conference

7 must-have geo apps

1. Foursquare - Checkin at a location and share it with your friends, including tips, special offers and photos. 2. Layar - Augmented reality browser/platform. Hold your phone in front of you and see where the nearest tweet is posted, where to buy Pizza - or what your search might be. 3. Lonely Planet iPhone City guides as we know them. 4. Google Maps - An oldie but certainly a goody. 5. CauseWorld - Do good while you turn your checkins into karma and donations. 6. Yelp - Search for places to eat, shop, play and get reviews from the local community. 7. Soundwalk - Get a real-time city tour on your iPhone based on your location - this is really cool!

New Media Days Launch

We launched Gignal in closed Beta at New Media Days on November 9-10, 2010. 800 participants, 2 days, 3 locations - all around and about New Media.

This was an excellent case to launch since we had the opportunity to present and aggregate from more locations, all the social services that we support, on physical screens at the event, on Gignal's site and through our widget on New Media Days website with their custom design.

New Media Days Testimonial. For New Media Days Gignal was far the best way of visualizing a combination of social media services. It was an easy way to keep track on how the audience felt about the speakers, the food, the venue - and prevent problems, making sure our audience had a great time. At the same time our audience and people watching from home, could stay on top of the information flow - knowing what the fuzz was about at every single stage. - Didde Elnif, Head of New Media Days.

Gignal event analytics.

New Media Days online stream, featuring check-ins, tweets, photos and video.

Happy New Year!

Happy New Year wishes to everyone that supported us in 2010! Our first customers trusting our product. Savvy people sharing their thoughts and feedback to our vision. Event end users for expressing the value they experienced. All together motivating, challenging and driving us to where we are today.

We have come far in 2010, from an idea in January 2010 to our launch today, but we are still at the beginning of our journey. We look forward to experience where and how far 2011 will take us - hope you will join us.

All the best New Year wishes! Team Gignal.

Gignal 2010 - from startup limbo to company launch.

We are about to kiss 2010 goodbye, which is always a bit sad since time flies to rapidly, but it is also exciting to see what the new year will bring. For us 2010 has been a journey with detours, ups and downs, frustrations and thrills - a typical startup experience.

In January 2010 we made the first version of Gignal, because we needed it at NordicMeetup, which we co-organize. It actually looked very similar to the interface we have today, but not as stable and with less services. We took a heavy and costly detour by focusing on music events, but choose to trust our gut feeling and turned our effort back into tech conferences, where networking, sharing, dialogue and gadgets are key. In November we had our first conference launch at the New Media Days conference, followed by a Journalist Festival and TEDxCopenhagen. It was a much needed thrill to see 9 months of work in action, and to get positive feedback - a true energy boost.

In December we took Gignal back into the lab to focus on the lessons learned in November, adding more core value to our product, for conference organizers and participants. But the hardest part was to decide when enough is enough, and focus on wrapping Gignal up, with what we have for now. And from a developer perspective enough is never enough.

So though we are not close to provide our final vision with Gignal, we are very close to launch our first public version. We can now provide a generic tool, so you can create, aggregate and present your event, from geo-tags and tags, on Gignal’s site or your website and on physical screens. You can integrate our widget on your website, with your own custom design. And if that is not enough you can access our API and do your thing from there. We also offer event analytics, so organizers can learn and optimize their event based on online user behavior.

And due to the Christmas spirit we are wrapping Gignal up, by baking a new design, which we expect to take out the owen very very soon. But what we look most forward to experience in 2011, is going from a garage bootstrapping mode into a company state of mind, selling our service, being sustainable, and thereby continue to proof that we support a need, and that we actually make a difference to our stakeholders.

So that’s it for now folks - we look forward to feed you with much more event candy in 2011.

All the best New Year wishes from team Gignal!