Wanted! Game Changing Test Customers.

One thing we learned throughout the years building startups, is that the best product is build by iterations in close collaboration with real customers and real needs. We have now reached a point with Gignal where we deliver a social media billboard presenting tweets, check-ins, photos and video - from venues and events.

Next step is to add more value to venues, events and through that the audience. We have a clear idea of the direction, what we need is customers that will help us verify that we actually deliver a cure for their pain. While our customers help us evolve, we will also help our customers with:

- Become first movers by utilizing the latest technologies. - Enrich your venue & event, by monetizing social media buzz. - Spread customer case studies through our PR campaigns. - Branding as an agile and game changing business.

We need customers that either has a large venue or event, wanting to present a social media billboard for their audience, to entertain and enrich them, added with some secret sauce to be revealed when our first date is set.

Want to be our test customer and collaborate with us using the latest technologies? Please contact co-founder and CEO Natasha Friis Saxberg: natasha at gignal.com +45 23901797

See you at the launching pad!

photo credit

Konfect le launch - cross network connect

konfect Today we launch Konfect - a service that makes it easy for you through one interface, to find, explore and connect with people across your communities. Search by entering the persons common username, profile link or real name, and Konfect will show your new contacts social networks.

The person you are searching for does not have to be signed up on Konfect. As long as the persons social networks uses friendly microformats, Konfect can list the services used by that person.

The idea came from attending conferences, receiving numerous names and business cards, with the need to convert your new contacts into online connections - leading to the name KONFerence connECT.

Konfect is solving the problem of finding a contact on multiple communities. Before Konfect you had to search for the person on every single relevant community, or go through pages of Google search, either way time consuming.

Konfect has been in closed beta since September 2009, and with our public launch we offer easy search and connect. Konfect is produced by Webcom Labs, which plans more convenient cross-network features in the future - and to speed that process up, we are in the search for funding.

We launch in connection with LeWeb, making it easy for you to expand your network. I will be at LeWeb, if you want to meet or Konfect.

Twitter - Massekommunikation på 140 tegn!

cover Vi er stolte af at kunne afsløre at vi udgiver den første danske bog om Twitter! Det har været en hektisk proces, siden vi d. 25. marts 2009 fik fremlagt den fantastiske idé af Jesper Bove-Nielsen direktør for forlaget Libris - vi gik i gang dagen efter.

Bogens forfattere er Natasha & Jacob Friis Saxberg alias @nfsaxberg og @webjay, partnere privat og i firmaet Webcom, der siden 1996 har arbejdet på spydspidsen af den digitale udvikling med web som omdrejningspunktet for deres web startups og opgaver for større danske virksomheder.

Bogen henvender sig til Business Professionals som er bekendte med sociale web tjenester som LinkedIn, Facebook med flere. Bogens formål er at introducere læseren til værdien bag værktøjet Twitter, som for mange ved 1. øjekast kan virke banalt, med 140 karakter mikroblog beskeder som broadcastes ud til alle der har lyst til at læse dem.

Den samme virkning havde Internettet, og e-mail også da det kom frem, hvordan skulle noget så banalt kunne have så stor påvirkning på måden vi arbejder og kommunikerer på. Men netop fordi rammen er så enkel er mulighederne uanede uanset om man er privatperson, politiker, virksomhed eller anden organisation der ønsker at kommunikere og opnå viden fra den verden der omgiver os. Twitters verden er global, vågen 24 timer i døgnet med nye tweets hvert sekund, der beriger os med alverdens temaer, viden og vinkler som vi ikke tidligere har haft samme adgang til.

Bogen blev til med 140 km. i timen, på halvanden måned var råmaterialet klar og processen har været intenst men berigende. Jacob som bl.a. er stifter af Skandinaviens største IT community Eksperten, har med sin tekniske baggrund sikret at de teknologiske muligheder er repræsenteret. Natasha har arbejdet et årti i store organisationer nationale som internationale, med rollen som forandringsagent og leder indenfor teknik, innovation og web 2. Denne viden er med bogen blevet omsat så enkeltpersoner og virksomheder kan integrere Twitter med deres eksisterende processer, strategi og ikke mindst så de mennesker der skal arbejde med Twitter til daglig oplever den forskel 140 karakterer kan have på deres hverdag.

Bogen gengiver en række cases på hvordan virksomheder i ind- og udland har formået at anvende Twitter til blandt andet innovation, markedsføring, kundeservice og rekruttering. Vores håb er at bogen er med til at skabe endnu flere cases i danske virksomheder for hvordan man ved hjælp af åbenhed, deling og deltagelse kan imødekomme transformationen mod organisationen 2.0. Twitter er blot et simpelt værktøj men det repræsenterer et paradigmeskift for den måde vi kommunikerer på. Som ny i Twitter land byder vi dig velkommen og ønsker dig en god og givende rejse!

Jam session startups

jamsession When a jazz band gather for a jam session it is all about improvising based on experience, skills and creativity. They are focused on the opportunities that arises from the chord chart (the frame that defines the rhythm and harmonic). They sense, they listen, they collaborate while creating unique unpredictable art.

Based on the same principles we create jam session startups, meaning that we set a course and we gather the perfect team of highly skilled people. We do not create an agenda or agreements, but we focus, do our best, sense and listen to our users. We collaborate on creating unique, unpredictable and user driven startups.

What happens when we skip the business plan, the agreements and the technical specifications? It is simple - we execute, learn and improve. Instead of a business plan, we set an overall strategy i.e. our course, set up milestones and deadlines, and we take these very seriously. Our deadlines makes us prioritize and fight the perfectionist part of us, that want´s to launch a perfect service, which will never happen.

I have tried both ways of running a startup, but somehow the more effort I put into planning, structure and great business plans, the less I achieve. The reason is that I miss out on spontaneity, which in many cases are the best source for innovation.

When we build Mentory, we knew that we should launch a basic version i.e. no Rolls Royce to start with, but instead sense the adaption while listening to our users. In the past three months since we launched, we have learned lessons and gotten ideas that couldn´t have been predicted up front. The journey is also much more exciting, we know our course but we do not know where it will take us a long the way, and in the end - it is all about Jazz.

Crossroads

September 5th 2008 I decided to quit my job as CEO at Socialsquare for various reasons. Although it was difficult to pull the brake and leave a team of wonderful people, the instant feeling of relief and happiness proved it was the right decision.

Closing one door opens another. My husband Jacob Friis Saxberg and I have always worked with ideas for web startups. We have tried to launch them while having full time jobs, but this was not the road to success I can reveal. So after returning from a 4 months trip to Thailand with our kids back in 2007, we got this crazy idea to sell everything, cut expenses and move into our summerhouse in the north of Denmark - Skagen, to focus completely on our startups. We took the first steps in January 2008 but we cancelled the plans because I joined Socialsquare instead.

It did not take us long to resume our plans - to create simple & successful web startups - while dedicating ourselves to our two wonderful toddlers.

We have calculated the risk, if we don´t succeed we will have a dept but our whole life to pay it back, knowing that we tried and we had an unforgettable time with our kids. If we succeed - and we will - the sky is the limit. So what ever happens for the next 2 years it is a win-win. 

Also I have decided to enter my second matrimony with Jacob, joining Webcom ApS as a co-owner. Jacob founded Webcom in 1996, and has made online services for a decade including www.eksperten.dk (sold to IDG Denmark in 2002). With our complementary skills - we are a perfect match. The strategy is created and so are the todos.

Look out for our firstborn in February 2009 - it is coming to a browser near you!