Less is more?

I really like this motto. But is less more? when i play tennis it is, when i use google search it is, when I look at beautiful architecture and design i must agree. But when it comes to personal service this motto is no longer appropriate. When I shop on the Internet, i am stunned with the excellent service I receive as a customer. Compared to my local post office or bakery shop witch I have boycotted several time, the Internet businesses are aware that this is a key factor for getting customers and making them stay. And once I receive excellent service I will be a faithful customer and spread the word, so the motto here must be "To much is never enough".